Art direction
by Theo Klingenberg
At GetYourGuide, I served as Senior Art Director, leading the creative development of global campaigns from initial concept to final rollout. I shaped visual narratives that brought the brand’s mission to life—directed shoots, guided design executions, and collaborated with cross-functional teams to craft work that resonated emotionally and visually.
I worked closely with Creative Directors and Brand Leads, and pushed ideas from strategy into storytelling; blending concept-driven art direction with a refined production eye to create memorable, human-centered campaigns for audiences around the world.
Art Direction: Campaign stills & placements
L’Aquàrium de Barcelona
Make Memories: OOH Berlin
Top of the Rock (NYC)
Make Memories: OOH NYC
Grand Canyon
Sagrada Família (Barcelona)
OOH campaign placement
Skydiving in Barcelona
OOH (Berlin)
Tate Modern (London)
Tate Modern (London)
Marseille
Paloma Faith in London
Wat Arun Temple (Bangkok)
Khao Pang Suspension Bridge
Art direction: Campaign videos
Make Memories (Global)
2023 - US, UK, Germany -TVC, OOH, Digital
Role: Art Director
When we travel, there are some moments so powerful that we remember them forever. The awe we feel in the presence of a natural wonder. The thrill of trying something new for the first time. These experiences create emotions so strong, that they become unforgettable memories.
Make Memories
(U.S. version)
2024 - US - TVC, Digital, Audio
Role: Art Director
This campaign localized our global campaign for the US market. It was created to captures the emotions that GetYourGuide’s travel experiences provoke, at the very moment they transform into lifelong memories. It is the brand’s most successful campaign to-date.
Soprano
Le Marseilles de Soprano
2025 – France
Role: Art Director
The Marseille rapper embarks on visitors on an immersive journey of 11 stages through his favorite places, his culinary favorites and the scenes of his life. An invitation to explore Marseille through your eyes: between the Old Port, the street art of the Cours Julien, the Corniche Kennedy or the Parc Pastré.
Paloma Faith
The Magical Music Tour of London
2024 – U.K.
Role: Art Director
Discover the sounds that move just under London’s surface, filling the city with its distinctive rhythm. As electric as she is authentic, your guide Paloma Faith leads you through the city’s hidden notes and hit locations that only she could pluck out. From the eclectic East to soulful Soho, you’ll hear new sounds, see classic sights, and make room for iconic local delicacies.
Bill & Tom Kaulitz
Los Angeles auf Kaulitz-art
2025 – Germany
Role: Art Director
Bill and Tom Kaulitz take their fans on their personal tour of L.A. They reveal their favorite spots, coolest insider stories and unforgettable experiences from their everyday life in Los Angeles. Whether live on site or via audio tour from the sofa, the twins not only share places, but also the stories behind them.
BigFlo & Oli
Une Visite de Toulouse
2024 – France
Role: Art Director
FR: De la Basilique Saint-Sernin, son orgue emblématique et son architecture grandiose, au café de la Boutique Visionnaire, en passant par l’institution culturelle unique où tout a commencé pour eux, explorez la ville la plus musicale de France, au son des récits passionnants du duo qui la tutoient depuis leur plus tendre enfance.
Paul Whitehouse
Fish and feast in the Hampshire Countryside
2024 – U.K.
Role: Art Director
Experience a day with comedian and angling enthusiast Paul Whitehouse along the picturesque River Test. Under Paul’s charismatic guidance, you’ll be fully immersed in this fly-fishing haven. Later, retreat to the warmth of a classic pub to learn the art of preparing your catch before celebrating the British countryside with a feast together.