2023   Make memories  campaign. Wat Arun temple.jpg

Commercial work

by Theo Klingenberg

Commercial work include:

GetYourGuideVogue ItaliaRAIDY BOERSF Academy of BalletMaison AboutForAbout Prêt-à-PorterLucMi Milano

Graphic with the text 'Get Your Guide' in bold, orange letters on a black background.

A collage of people engaged in various outdoor and cultural activities, including hiking, sightseeing, visiting temples, exploring caves, and participating in tours and educational events.

At GetYourGuide, I serve as Senior Art Director, leading the creative development of global campaigns from initial concept to final rollout. I shape visual narratives that bring the brand’s mission to life—directing shoots, guiding design execution, and collaborating with cross-functional teams to craft work that resonate emotionally and visually. Working closely with Creative Directors and Brand Leads, I push ideas from strategy into storytelling, blending concept-driven art direction with a refined production eye to create memorable, human-centered campaigns for audiences around the world.

Make Memories (Global)

2023 - US, UK, Germany -TVC, OOH, Digital
Role: Art Director

When we travel, there are some moments so powerful that we remember them forever. The awe we feel in the presence of a natural wonder. The thrill of trying something new for the first time. These experiences create emotions so strong, that they become unforgettable memories.

Make Memories (U.S. version)

2024 - US - TVC, Digital, Audio
Role: Art Director

This campaign localized our global campaign for the US market. It was created to captures the emotions that GetYourGuide’s travel experiences provoke, at the very moment they transform into lifelong memories. It is the brand’s most successful campaign to-date.

Soprano
Le Marseilles de Soprano

2025 – France
Role: Art Director

What if Marseille was visited through the anecdotes and childhood memories of one of the favorite personalities of the French? The Marseille rapper embarks on visitors on an immersive journey of 11 stages through his favorite places, his culinary favorites and the scenes of his life. An invitation to explore Marseille through your eyes: between the Old Port, the street art of the Cours Julien, the Corniche Kennedy or the Parc Pastré.

Paloma Faith
The Magical Music Tour of London

2024 – U.K.
Role: Art Director

Discover the sounds that move just under London’s surface, filling the city with its distinctive rhythm. As electric as she is authentic, your guide Paloma Faith leads you through the city’s hidden notes and hit locations that only she could pluck out. From the eclectic East to soulful Soho, you’ll hear new sounds, see classic sights, and make room for iconic local delicacies.

Bill & Tom Kaulitz
Los Angeles auf Kaulitz-art

2025 – Germany
Role: Art Director

Sun, street art, sneaker shopping and drinks with Skyline View - Bill and Tom Kaulitz take their fans on their personal tour of L.A. The twins open their private address book and reveal their favorite spots, coolest insider stories and unforgettable experiences from their everyday life in Los Angeles. From Warner Bros. Studio tour and sunset through downtown to legendary clubs and iconic cafes. Whether live on site or via audio tour from the sofa, the twins not only share places, but also the stories behind them.

BigFlo & Oli
Une Visite de Toulouse

2024 – France
Role: Art Director

FR: De la Basilique Saint-Sernin, son orgue emblématique et son architecture grandiose, au café de la Boutique Visionnaire, en passant par l’institution culturelle unique où tout a commencé pour eux, explorez la ville la plus musicale de France, au son des récits passionnants du duo qui la tutoient depuis leur plus tendre enfance.

Paul Whitehouse
Fish and feast in the Hampshire Countryside

2024 – U.K.
Role: Art Director

Experience a day with comedian and angling enthusiast Paul Whitehouse along the picturesque River Test. Under Paul’s charismatic guidance, you’ll be fully immersed in this fly-fishing haven. Later, retreat to the warmth of a classic pub to learn the art of preparing your catch before celebrating the British countryside with a feast together.

Art direction: Stills


Theo-Klingenberg-Vogue-Italia-CashGlam2.jpg
VOGUE_LOGO.png

-Cash+Glam

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Assitant: Alice Schillaci
Stylists: Maria Host-Ivessich and Giovanna Dipaola
Make-up: Valentina Raimondi
Hair: Alessandro Pepe
Models: Ona (IMG) and Anna Barra (Women)

I was booked by Vogue Italia to do a commercial trend styling shoot for the -Cash+Glam section of their website. It was an 80’s inspired style with lots of color and pastel backgrounds to engage Vogue readers with style and glam, for less.


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Assistant: Mavi Aline Behramoglu
Location: Brescia, Italy

RAIDY BOER

I was booked to photograph the autumn/winter collection for RAIDY BOER - a clothing brand that combines comfort with elegance. This collection was shot in various locations in Italy and features several models.


SF Academy of Ballet

Academy director: Zory Karah

A photoshoot following a training session at the SF Academy of Ballet, for an article about the how ballet training has changed for the better. This ballet school offer programs from pre-ballet to adult classes. It is designed for serious students, both to craft professional dancers of the highest quality, and dedicated amateurs.


Maison AboutForAbout Prêt-à-Porter

Model: Giada (Futuremodels.it)

This brand is known for presenting tasteful streetwear collections, playing and reinterpreting the logos of major fashion house, such as Louis Vuitton, Yves Saint Laurent, and Chanel. As they prepared to launch their new Prêt-à-Porter line, AboutForAbout, they hired me to do their look-book. I decided to shoot on location, at Bocconi University in Milan, to capture the modern, clean lines.

Behind the scenes


LucMi Milano logo.jpg
SS12 LucMi Milano.jpg

I was booked to shoot the Spring-Summer look-book for clothing brand LucMi Milano, run by Luca Versetti. It was shot in a studio in Milan, and was featured in Desert Fish magazine. Video and look-book below.

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